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30% off when you add any 6 items.
Just landed...
Introducing our new Small Dry Bag
This waterproof, small & compact dry bag separates wet & dry items while protecting what’s inside from water, sand, dust & dirt. So you can keep them safe when you’re out for a little splash or on a water sports adventure!
What's new?
Personalize it...
OVER 45,000 VERY DRY, VERY HAPPY CUSTOMERS...
Bought an XL for my 6ft4 hubby last year.... He loved it so much I bought myself a large! Cannot rate highly enough. Perfect when they wrap up so small in the beach bag!
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Tara![]()
Can't believe that I didn't use Dock & Bay towels sooner! These are a travel must have for anyone travelling. The kids ponchos were brilliant, they dried super quickly, sand didn't stick to it...
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Stefanie![]()
We love our new towels, each family member has their own colour and they dry so quickly which is great as we are on the road travelling. Highly recommend!
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Renee![]()
Great design - bright & fun colours and a hit with the kids.
Especially love the bag they come in too keeping them easy to store.⭐️⭐️⭐️⭐️⭐️
Kayla![]()
We are extremely happy with our XL beach towels. We used them today for the first time on the beach and they dried very quickly, the sand fell off them with little effort, they are soft...
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Catherine![]()
Love these towels! Brought matching ones for me and my husband. These are lightweight, dry super quick, they’re soft and look so cute! A beach essential!
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Jennifer![]()
HOW WE'RE MAKING THE WORLD BRIGHTER 🌎
Our mission, ICYMI, is to make the world brighter. We do this by creating beach towels, ponchos, makeup removers, hair wraps and MORE (too many to list here) full of colour and, well, brightness.
Each of our products is made from 100% recycled materials, arrive at your door in biodegradable/recyclable packaging AND we're taking steps to become carbon neutral. Oh, we're also a certified B Corp, too, so we've got the badge to prove our eco-credentials.
If quick dry, compact, sand-free things are your fave, then you're in the right place. Check out our bestsellers, to see which products people love, or have a look at our new in section to find some shiny things. Want to bag a bargain? Our outlet has goodies from previous seasons at glorious prices.