Here's how we're


Our lovely Earth needs help, and it's the only one with beaches. These are our actionable steps to a more planet-friendly future for the benefit of everyone. And now we're a B Corp, we've got proof that we're making the world brighter...

Our sustainability values

You better B-Lieve it

We're B Corp Certified!

Every single one of our products is made from 100% recycled materials. More specifically - plastic. It’s shredded, then woven into the lovely material that makes all of our product.

Here’s a handy chart to show you the process:

We show our support to charities we love and care about, who share the same vision as us of making the world brighter. We make regular donations to foundations such as Stonewall and The Red Cross. In total, since 2015, we've donated over £250k to those who need it most.

We also give a percentage of profit from specially-designed towels to these charities' amazing work. Our latest charity collab for 2023 is supporting The Hunger Project with towels designed by London-based artist Eloisa Henderson-Figueroa! Over 800 million people currently don't have enough to eat, so we're donating a percentage of the profit from each towel to help THP give hungry people the tools they need to feed themselves.